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Our Story
Add joy to every day, not just special occasions
Live colorfully!
The Tiny Tassel is a jewelry, clothing, and accessories brand inspired by the vibrant colors of Charleston, SC. Whether you're enjoying Sunday brunch with friends, a sunny picnic or a family birthday party, The Tiny Tassel is your one-stop shop for statement jewelry, apparel, and thoughtful gifts. Happiness is the core value of The Tiny Tassel, so each carefully curated piece is created with those special, everyday moments in mind for an extra dose of delight.
In 2015, Mimi Striplin founded The Tiny Tassel online and our flagship store, located in Charleston’s quaint Cannonborough-Elliotborough neighborhood, opened in March 2021. Amongst the pastel-painted walls and lowcountry chic interior finds, you'll discover signature pieces like the brand’s namesake tiny tassel earrings, beautiful apparel, and vibrant accessories in classic prints and bold colors. Our team works to design a fresh collection each season alongside our lead designer, Keiko Striplin AKA Mimi’s mom, who studied at Bunka Fashion College of Tokyo. Every tiny tassel is still handmade in Charleston, SC by our powerful women-led team.
Black & Asian Woman Owned
Founded by Mimi Striplin. 📍 Flagship in Charleston, SC.
Thousands of Tassels Sold!
The tassels that started it all!
Bright, fun & high-quality
Handmade, top notch and absolutely delightful goods
Our Team
As a woman and global majority led company, our values—diversity, creativity, and individuality—are at the core of who we are and what we aim to bring to our shop.
We like to think, “there’s a tasselfor everyone!” You’ll see these ideas reflected in our bold designs with inspiration coming from Charleston and beyond, but also in how we interact with one another and with our customers.
