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Our Story
Add joy to every day, not just special occasions
Live colorfully!
The Tiny Tassel is a jewelry, clothing, and accessories brand inspired by the vibrant colors of Charleston, SC. Whether you're enjoying Sunday brunch with friends, a romantic picnic or a family birthday party, The Tiny Tassel is your one-stop shop for handmade earrings, bracelets, necklaces, garments, and party goods. Happiness is the core value of The Tiny Tassel, so each carefully curated piece is created with those special, everyday moments in mind.
After launching online in 2015, The Tiny Tassel’s flagship store, located on Charleston’s bustling shopping destination Spring Street, opened in March 2021.
Amongst the pastel-painted walls and locally sourced, low country chic interior finds, you'll discover signature pieces like the brand’s namesake tiny tassel earrings, comfy garments, and beautiful handbags in classic prints and bright and bold colors. Clothing and headbands are designed and crafted by Keiko Striplin, Mimi’s mother, who studied at Bunka Fashion College of Tokyo while tassel earrings are actually made in house by The Tiny Tassel team.
Black & Asian Woman Owned
Founded by Mimi Striplin. 📍 Flagship in Charleston, SC.
Thousands of Tassels Sold!
The tassels that started it all!
Bright, fun & high-quality
Handmade, top notch and absolutely delightful goods
Our Team
As a woman and global majority led company, our values—diversity, creativity, and individuality—are at the core of who we are and what we aim to bring to our shop.
We like to think, “there’s a tasselfor everyone!” You’ll see these ideas reflected in our bold designs with inspiration coming from Charleston and beyond, but also in how we interact with one another and with our customers.
